Being Versatile is a Game Changer in Digital Art

The world of design is huge and every client's need is different. As a versatile designer working for a broad spectrum with regards to commercial requirements, Rahul Arora is able to push his boundaries, explore more styles and learn in the process.
Demento
Demento
6 min read
Koi Fish
Koi Fish

The ubiquity of the Internet and digital technology today has opened the door to myriad of opportunities. Online platforms are transparent and great to showcase one’s work while discovering the work of others worldwide.

Style of the designer is a reflection of the client’s sensibility and vision.

The butcher
The butcher

With diverse projects and context, each client has a different agenda and every script has its own requirements. The sensibilities of the clients vary too; some have a clear vision whilst some want to develop by working in tandem with the artist. Therefore, the foremost step is to discuss the script/ project with the art/ creative directors to get an understanding of how they visualise the final product. Latching onto their concept, the designer has to create styles portraying the same.

Lazy Sunday Ride
Lazy Sunday Ride
Mind Hijacker
Mind Hijacker
Lovers
Lovers

Characterisation is pivotal in a narrative. Characterisation is a gradual process that first involves understanding few pre- requisites before delving into its creation. Context, appearance, ideology and age are some of the factors that must be thought out prior to creation. Exaggeration of these features amplifies the ‘key qualities’ which evoke interest. Relating the surrounding with desired detailing to enhance and portray the protagonist’s role conveys the storyline.

Castle on the rock
Castle on the rock
Demento
Demento
Minister of Universe
Minister of Universe

Tackling different avenues. Working on comics is like making a movie where you can convey stories through illustrations and words by generating it frame by frame. Studying the human anatomy and expressions is a must for a compelling narrative. Creating arresting illustrations that appeals to the readers, is challenging and a test for artist’s imaginations.

Sneeze
Sneeze
Drunken Monkey
Drunken Monkey
Lift
Lift

Storyboards are the previsualisation of a story/ film/ad-film. Here much importance is given to the character placements and the angles rather than the colour schemes in the suggested visuals Advertising, on the other hand, is completely distinct. With tight deadlines, the challenge is to prioritise and achieve the required quality in the given time frame.

Colour schemes and mediums have their own charm. They play a major role in bringing a story to life and convey the important aspects in the composition to set a mood of the narrative. Traditional mediums such as oils, poster colours, pastels, water colours and pencil sketching often allow the designer to hone his skills and learn the intricacies. However, when working commercially, a digital medium is much easier and straight-forward to execute. Rahul generally starts with a quick thumbnail that gives a glimpse of his idea which then is elaborated to form the layouts. Later, penciling and colouring it in Photoshop post the client's approval.

The imp
The imp
Vampire
Vampire
Santa
SantaA satirical illustration of demonetisation
The Passenger
The Passenger
Koi Fish
Koi Fish

The ubiquity of the Internet and digital technology today has opened the door to myriad of opportunities. Online platforms are transparent and great to showcase one’s work while discovering the work of others worldwide.

Style of the designer is a reflection of the client’s sensibility and vision.

The butcher
The butcher

With diverse projects and context, each client has a different agenda and every script has its own requirements. The sensibilities of the clients vary too; some have a clear vision whilst some want to develop by working in tandem with the artist. Therefore, the foremost step is to discuss the script/ project with the art/ creative directors to get an understanding of how they visualise the final product. Latching onto their concept, the designer has to create styles portraying the same.

Lazy Sunday Ride
Lazy Sunday Ride
Mind Hijacker
Mind Hijacker
Lovers
Lovers

Characterisation is pivotal in a narrative. Characterisation is a gradual process that first involves understanding few pre- requisites before delving into its creation. Context, appearance, ideology and age are some of the factors that must be thought out prior to creation. Exaggeration of these features amplifies the ‘key qualities’ which evoke interest. Relating the surrounding with desired detailing to enhance and portray the protagonist’s role conveys the storyline.

Castle on the rock
Castle on the rock
Demento
Demento
Minister of Universe
Minister of Universe

Tackling different avenues. Working on comics is like making a movie where you can convey stories through illustrations and words by generating it frame by frame. Studying the human anatomy and expressions is a must for a compelling narrative. Creating arresting illustrations that appeals to the readers, is challenging and a test for artist’s imaginations.

Sneeze
Sneeze
Drunken Monkey
Drunken Monkey
Lift
Lift

Storyboards are the previsualisation of a story/ film/ad-film. Here much importance is given to the character placements and the angles rather than the colour schemes in the suggested visuals Advertising, on the other hand, is completely distinct. With tight deadlines, the challenge is to prioritise and achieve the required quality in the given time frame.

Colour schemes and mediums have their own charm. They play a major role in bringing a story to life and convey the important aspects in the composition to set a mood of the narrative. Traditional mediums such as oils, poster colours, pastels, water colours and pencil sketching often allow the designer to hone his skills and learn the intricacies. However, when working commercially, a digital medium is much easier and straight-forward to execute. Rahul generally starts with a quick thumbnail that gives a glimpse of his idea which then is elaborated to form the layouts. Later, penciling and colouring it in Photoshop post the client's approval.

The imp
The imp
Vampire
Vampire
Santa
SantaA satirical illustration of demonetisation
The Passenger
The Passenger
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