The new visual identity reflects Mirinda's commitment to embracing the spirit of Gen Z by capturing their energy, individuality, and desire for self-expression. The brand has introduced a refreshed logo that features a dynamic and contemporary typography, representing the brand's playfulness and youthful appeal. The vibrant colour palette, with a mix of bold and vibrant shades, further enhances Mirinda's vibrant personality.
To connect with Gen Z on a deeper level, Mirinda has also launched a global platform called "Unleash Your Flavor." This platform encourages young people to celebrate their uniqueness and embrace their individual flavors, both in terms of taste and personal identity. It aims to inspire self-expression, creativity, and authenticity among Gen Z consumers.
With the new visual identity and global platform, Mirinda aims to strengthen its bond with Gen Z customers and become a brand that resonates with their values and aspirations. The brand recognizes the importance of staying relevant in a rapidly evolving market and believes that engaging with Gen Z is key to its long-term success.
