Space Design
Bring Voices to Spaces!
Wallcano’s Arshad Sayyed tells the story of his design studio’s evolution, from its mural-making roots to a comprehensive design force.
Founded in 2011, Wallcano Design has transformed from a mural-focused agency into a full-fledged design studio, leaving its mark on everything from workplaces to brand experiences. But what truly sets them apart is their unique approach, where owners are creators and the client relationship is a collaborative journey.
In this feature, we delve into Wallcano’s world, exploring their design philosophy, its commitment to client collaboration, and their innovative use of colour and cultural elements to create spaces that resonate.v
Can you share the inspiration behind founding Wallcano and how the journey has evolved since 2011?
My journey started during my final year at JJ School of Arts, where I landed my first project with Myntra. My inspiration was to create murals that bring spaces to life. Wallcano represents the eruption of art, and we're not just limited to designs; we also handle branding and the overall design experience for spaces.
Wallcano stands out for its structure where owners are also creators and primary client contacts. How does this unique approach impact your design process and client relationships?
The primary reason for creating designs and engaging directly with clients is to give them a sense of confidence that they are in good hands and to ensure a better understanding of the design concept and language.
Wallcano describes itself as storytellers who bring voices to spaces. Can you explain how you approach storytelling through design and share an example of how this approach transformed a space or brand?
Our design is a versatile and dynamic form of expression, telling stories. Our work at Tek system in Hyderabad displayed the Indian cultural landscape and various art forms.
Your belief that "design is where culture meets colours" is intriguing. Can you share a recent project that showcases your innovative approach to blending cultural elements with modern design?
Design is where culture meets colours. It reflects our shared history and individual identities by using colours and patterns to tell stories and convey meanings that transcend language barriers. Our work can be seen in Tek System and Yash Technology, which fit this description.
Colour seems to play a significant role in your designs. How do you select and utilise colours to evoke specific emotions and expressions in your projects?
Using colour effectively in design involves harnessing the power of various colour schemes, gradients, and monochromatic palettes that are tailored to evoke specific emotions and expressions. This customisation is based on the demands and preferences of the client and is also influenced by the specific context in which the design will be used.
Can you walk us through your creative process for diverse projects like environmental graphics, product packaging, and digital experiences?
To ensure successful project management, establishing a detailed timeline for each project is essential. Adhering to the specified deadlines and seeking feedback from the client within the designated time frame are vital components of the process. Effective planning and meticulous execution serve as the linchpins for averting any confusion or complications that may arise at the eleventh hour.
Can you describe a project where you successfully brought a special space to life with your design, and what was the client’s reaction?
During the project at the Hyderabad office, we creatively combined wall art with installations to enhance the workspace. The integration of art and functional elements resulted in a truly employee-friendly environment, which met with great appreciation from the client.
In today's design landscape, sustainability is crucial. How does Wallcano address environmental concerns in your design and production processes?
We are committed to incorporating sustainable practices by making use of products that can be reused or reconstructed artistically. A prime example of this is our partnership with Recykal, where we transform old scrapyard vehicles and furniture to enhance resource efficiency.
What do you consider to be Wallcano’s signature style or element that sets your work apart from other design studios?
I have a strong inclination towards minimalistic designs that incorporate trending and uplifting colour patterns. I consciously steer away from adding unnecessary layers, as I believe they detract from the simplicity and beauty I seek to achieve.
What are some of the latest design trends you’re excited about, and how do you incorporate innovation into your projects?
When it comes to design trends, we don't specifically categorize them. However, we do align our designs with the client's vision, and based on their requirements, we often refer to our designs as bold, italic, or regular. This approach helps us to effectively capture and implement the client's vision across a wide range of projects.
How has Wallcano evolved since its founding, and what core principles have remained unchanged?
From starting as a mural-based art agency to a full-fledged design studio, Wallcano has indeed evolved. Our core principle is to cater to our clients, giving our best in creative space while maintaining the aura of work and space, which is of sole importance.
What advice would you give to young designers looking to make a mark in the industry?
Try to live up to the trends in the market however bringing originality to the work is of prime importance if you want to stand out in the crowd.
