Sonata, the beloved watch brand from Titan Company Ltd., is turning heads with a bold new identity and product range aimed squarely at the dynamic Zillennial crowd—those younger millennials and older Gen-Zers. This move brings a modern, stylish vibe to the brand, designed to capture the hearts (and wrists) of young professionals at the start of their careers.

Sonata's new look is all about sleek, contemporary aesthetics that reflect the ambitions and evolving lifestyles of Zillenials.

"We're so excited to unveil the reimagined Sonata, a brand that truly embodies the spirit of today's young dreamers," said Prateek Gupta, Head of Brand at Sonata. "Our aim is to provide these young go-getters with timepieces that not only enhance their personal style but also symbolize their journey and achievements."