The Brief

TRI, a multi-art center located in the heart of Kolkata, PulakB Design was approached to develop a comprehensive brand identity that reflects its mission to foster celebration and experimentation across various artistic disciplines.

The goal was to create a brand that is both approachable and engaging, appealing to diverse audiences while embodying the center’s experimental spirit.

The team was responsible for crafting the communication strategy, naming, visual identity, collateral design, and website, ensuring that TRI would become a cultural beacon and a welcoming destination for art enthusiasts, critics, collectors, and curators from around the world.